TV 3 newsreader Hilary Barry is to join Marcus Lush's Radio Live breakfast show as news anchor from Monday February 9. This is an interesting strategy from Radio Live.
Marcus Lush is an unusually talented broadcaster, but his quirky, folksy style is an unusual choice for a breakfast show on a news and talk station. Lush doesn't come from the classic current affairs interviewer or news journalist background, and sometimes this shows (though he actually does make a good fist of a lot of his interviewing).
Radio Live is no doubt hoping that Barry's profile and newsreading cred will beef the show up a bit as the station tries to make some inroads on Newstalk ZB Breakfast. Radio Live bosses may feel that ZB Breakfast is a little vulnerable at the moment with the departure of Paul Holmes and the arrival of Mike Hosking. Hosking is such a strong current affairs host, I doubt that ZB Breakfast is all that vulnerable, but good on Radio Live for trying.
Barry will be newsreading on the Lush show, but also presenting a new current affairs and information feature called "The World at 7" - a half hour of news, interviews with the day's key newsmakers, and other information from New Zealand and around the world.
It will be very interesting to see how this new strategy goes, and how the on-air relationship between Marcus Lush and Hilary Barry develops.
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2 comments:
Interesting to hear Maggie Barry filling in there too - Noon till One the past week or so.
Oops, I meant "Maggie Barrie"
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